Portfolio
Ardent Credit Union
Campaign for a spunky credit union in Philadelphia. We used their name in the branding statement and tucked a mortgage promotion underneath. Web pages, google ads, video.
HARLEY SCHOOL
HARLEY SCHOOL Direct Mail “Apple” was part of a three-mailer campaign that presented the Harley School’s experiential approach to learning. They had their second-highest attendance at an Open House as a result. Anne Esse did [...]
BETLEM FURNACE
BETLEM FURNACE Fractional Print Interruptive message plus solid offer equals results. We also created a really cool spokesperson, Smaller Bill, who was dwarfed by just about everything, which made for memorable TV. [...]
THE VEIN INSTITUTE
THE VEIN INSTITUTE Rebrand You’ve seen the “before” pictures. Ropes of varicose veins so bulbous you can almost feel them throbbing. After interviewing clients of Rochester’s The Vein Institute, I discovered a unique perspective that [...]
UNITED WAY OF GREATER ROCHESTER
UNITED WAY OF GREATER ROCHESTER Integrated Campaign The United Way of Rochester wanted a creative way to talk positively about serious community issues. Each documented the agency’s successes in each area. Encouraging continued giving. [...]
CANCER RESEARCH INSTITUTE
CANCER RESEARCH INSTITUTE Immunotherapy and its impact on patients and their care. Nine portraits that revealed the different faces of the organization.
PAYCHEX HR
PAYCHEX HR We created provocative comparisons to highlight the risks of non-compliance with HR laws. This campaign invited business owners and HR professionals to attend Paychex seminars all over the US. The campaign included: video [...]
CANCER RESEARCH INSTITUTE
CANCER RESEARCH INSTITUTE Another approach to helping this prestigious organization sum up their role in applying immunotherapy to an expanding number of cancers. .
PAYCHEX HR
PAYCHEX HR These banners were part of a rebranding effort for Paychex Human Resources. We penned the theme, “HR for today’s entrepreneur” based on research we conducted. Each banner had it’s own landing page and [...]
About Dan
It’s not about me.
It’s about my ability to come into any marketing situation and quickly grasp your objectives—spoken or not.
I have experience.
As a human.
A writer.
A creative director.
And every assignment is a fresh page of pixels.
Which is exciting.
And enough about me.
Testimonials
“It’s rare to find someone with incredible creative depth, business acumen and ability to get the job done on time and on budget. Add in being one of the most genuinely “nice” guys in the business, and it’s easy to see why I’ve been in awe of Dan Mulcahy for nearly 20 years.”
“Dan is one of the most strategic and creatively inventive writers I have had the privilege to work with.He has an incredible ability to thoroughly assess information, and then develop compelling ways to communicate it.”
Best bet I ever lost
Jim Bush, foreground, with New Media Mavin, Geoff Baumbach at a Phillies game in August 2015. The headline said, “ Why you never golf in 850º F weather.” The ad that displayed a [...]