You’ve seen the “before” pictures. Ropes of varicose veins so bulbous you can almost feel them throbbing. After interviewing clients of Rochester’s The Vein Institute, I discovered a unique perspective that had little to do with their cosmetic impact: They hurt. They itched. And they were restless at night—often disturbing sleep. So my partner Anne Esse and I developed a more positive motivation for treatment at TVI: Get your legs (and your life) back. Web site, TV, video and print. Wayne Calabrese was the photographer. Chris Lyons did the illustrations.