Campaign for a spunky credit union in Philadelphia. We used their name in the branding statement and tucked a mortgage promotion underneath. Web pages, google ads, video.

HARLEY SCHOOL Direct Mail “Apple” was part of a three-mailer campaign that presented the Harley School’s experiential approach to learning.  They had their second-highest attendance at an Open House as a result. Anne Esse did the artful design and Chris Lyons the charming illustrations.

BETLEM FURNACE Fractional Print Interruptive message plus solid offer equals results. We  also created a really cool spokesperson, Smaller Bill, who was dwarfed by just about everything, which made for memorable TV.

THE VEIN INSTITUTE Rebrand You’ve seen the “before” pictures. Ropes of varicose veins so bulbous you can almost feel them throbbing. After interviewing clients of Rochester’s The Vein Institute, I discovered a unique perspective that had little to do with their cosmetic impact: They hurt. They itched. And they were restless at night—often disturbing sleep. [...]

UNITED WAY OF GREATER ROCHESTER Integrated Campaign The United Way of Rochester wanted a creative way to talk positively about serious community issues. Each documented the agency’s successes in each area. Encouraging continued giving.  Web, TV, print, outdoor, landing pages, rich media. All united by the theme, Act as one. Creative Director, Tim Downs/Martino [...]

PAYCHEX Direct Mail Low budget meets high impact. A simple post card campaign targeting medical practices. An effective and welcomed way Paychex Sales Reps could “warm up” a prospect before contact. Nadine Ball, Art Director for Bush Communications.

CANCER RESEARCH INSTITUTE Immunotherapy and its impact on patients and their care. Nine portraits that revealed the different faces of the organization.

PAYCHEX HR We created provocative comparisons to highlight the risks of non-compliance with HR laws. This campaign invited business owners and HR professionals to attend Paychex seminars all over the US. The campaign included: video for paid social media placement, direct and email campaigns and onsite video capture of participant comments for later promotional use. [...]

CANCER RESEARCH INSTITUTE Another approach to helping this prestigious organization sum up their role in applying immunotherapy to an expanding number of cancers. .

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