IRRECONCILABLE TEMPERATURES

IRRECONCILABLE TEMPERATURES Irreconcilable Temperatures was an award-winning web series that followed the first-house adventures of a young couple out to cut their energy bill. This category-disrupting series brought energy efficiency to life through common experiences like arguing over the thermostat. I wrote all five episodes. Web, print, landing page, rich media. Kevin DiMaggio, Art [...]

UNITED WAY OF GREATER ROCHESTER

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UNITED WAY OF GREATER ROCHESTER Integrated Campaign The United Way of Rochester wanted a creative way to talk positively about serious community issues. Each documented the agency’s successes in each area. Encouraging continued giving.  Web, TV, print, outdoor, landing pages, rich media. All united by the theme, Act as one. Creative Director, Tim Downs/Martino [...]

PAYCHEX HR

PAYCHEX HR We created provocative comparisons to highlight the risks of non-compliance with HR laws. This campaign invited business owners and HR professionals to attend Paychex seminars all over the US. The campaign included: video for paid social media placement, direct and email campaigns and onsite video capture of participant comments for later promotional use. [...]