THE VEIN INSTITUTE Rebrand You’ve seen the “before” pictures. Ropes of varicose veins so bulbous you can almost feel them throbbing. After interviewing clients of Rochester’s The Vein Institute, I discovered a unique perspective that had little to do with their cosmetic impact: They hurt. They itched. And they were restless at night—often disturbing sleep. [...]

PAYCHEX HR These banners were part of a rebranding effort for Paychex Human Resources. We penned the theme, “HR for today’s entrepreneur” based on research we conducted.  Each banner had it’s own landing page and interactive poll questions. Over $500,000 in new revenue could be traced to this campaign.